B2BSaaS platforms, enterprise tools, construction tech, cybersecurity
B2B2CParental controls, white-label products, operator tools with consumer end users
B2CMarketplaces, consumer apps, financial services products built for the end user first
Previously built at
Join
Built the product from zero. Defined the category, shipped the 0 to 1, and scaled to $7M ARR.
Construction Tech
StyleSeat
Led conversion growth across a two-sided marketplace. Owned the strategy that moved revenue, not just the roadmap that described it.
Marketplace
Avast · Location Labs
Led discovery, strategy, and launch of a new family safety product. White-labeled to tier one phone carriers. The product sold for over $30 million.
Cybersecurity · Parental Controls
NYSE · JP Morgan
Assessed public companies as a financial analyst. She brings that lens to every product decision.
Financial Services
What we do
We build. We ship. We teach.
01
Fractional CPO
Your product is moving too slowly and you know it. The roadmap means nothing, priorities shift every week, and nobody owns the vision. We embed as your head of product. Not to advise from a distance. To sit at the table, own the decisions, and build the system your team can run.
Come to the table
02
SaaS Studio
We build our own products across multiple industries using the same framework we bring to every engagement. Every decision is documented. Every build is proof that the system works in the real world, not just on a slide.
See what we are building
03
Learn to Build
For the founder who does not know what to build first. The student who wants to think like a product leader. The early-stage team that keeps shipping the wrong thing. We teach the thinking, not just the tools. So you can build your own table and know exactly what it should hold.
Who this is for
The right product does not build itself. We answer the hard question first. Then we build.
Most teams skip discovery and go straight to building. We start with your users, their real problems, and the gap between what they say and what they do. That is where the right product lives.
02
Your roadmap connects to revenue
Every item ties back to a user outcome and a business result. No more features that seemed right in a meeting and did nothing in market.
03
Faster decisions, fewer reversals
When the system is clear, teams stop debating and start shipping. Less politics, less revisiting, more momentum.
04
Your team owns the thinking
We install the system and train your team to run it. The thinking stays when we leave. That is the whole point.
05
Investors see a product org that executes
A clear product strategy and operating cadence signals maturity. It changes how VCs read your business and how your board reads your team.
Most teams know how to build. They do not know what to build. They skip the hardest question. Who is this actually for? What do they actually need? Then they go straight to execution and wonder why nothing lands.
We start where most skip. With your users. Before a single decision gets made, we understand who they are, what they actually need, and where the real gap is. Then we build the system that turns that understanding into a roadmap your team can execute and your board can trust.
"We do not tell you what to build. We build the system that answers that question first."
The questions most teams never ask
Who is your user, really? Not the persona. The person.
What problem are they actually trying to solve?
Where does the market have a real gap?
What is the smallest version that tests the right thing?
SaaS Portfolio
We are building now. Across industries. Using the same system we bring to you.
Construction Tech
Product 01Live
Product 02Building · 2025
Fintech
Product 03Live
Product 04Building · 2025
Marketplaces
Product 05Building · 2026
More sectors in progress
Coming 2026In research
The portfolio grows as the framework proves itself across new markets. This is what active building looks like.
Ready to build your table?
For founders + CEOs
You know what you want to build. You need the right person in the room to build it with.
The roadmap is unclear, priorities shift constantly, and nobody owns the vision end to end. You need an operator who has done this before and can sit at the table, own the decisions, and move things forward.
Come to the table
For VCs + portfolio companies
Your portfolio company has the team. They do not have the system.
Missed sprints, unclear strategy, a product org that is busy but not effective. We embed, diagnose fast, and rebuild the operating system that makes the product move. Your company leaves stronger than we found it.
Get your team building
For product teams
Your team knows how to build. The problem is knowing what to build next.
Prioritization feels political. The roadmap does not connect to revenue. Everyone is working hard and the right thing is still not getting built. We train teams to think differently about what goes on the table and why.
Train your team
For founders, students + builders
You have something worth building. You need to know where to start.
Whether you are learning product for the first time, trying to figure out what to build before you build it, or an early-stage team that keeps shipping the wrong thing, we teach the framework that changes how you think about building. Forever.
Start building
Wood to Table Studio
We learn the material before we touch the tools.
Wood does not become a table by accident. Someone chose it. Studied it. Understood what it could carry and what it was meant to hold. Only then did they build the thing people gather around. To work, to plan, to share what they know.
That is what we do with your product. We start with your users, your market, your real constraints. We understand the material first. Then we build with precision and purpose. So what you make actually lasts. And is worth sharing.